Believe it or not, preachers can learn a ton from infomercials.

Why? Because as cheesy as some of these infomercials can be, they are highly effective at what they are created to do – sell.

Marketing experts are paid millions of dollars a year to research and test marketing strategies that improve product sales.

The next time you see an infomercial for a Snuggie or P90X, take notes. They all follow the same 5-step process:

Problem > Solution > Testimony > Action > Urgency

So what does this have to do with preaching you ask? Everything!

Every public speaker is trying to sell something – either a product, service, or idea. Every speaker is trying to get the audience to buy what they are saying.

Preachers are the same. We sell Biblical ideas. We are trying to persuade people to buy into the truth that Jesus Christ is the only way to salvation.

Allow me to break the 5-step process down and show you how it applies to preaching. Continue Reading…