What Infomercials Can Teach Us About Preaching

By | February 11th, 2013|

Believe it or not, preachers can learn a ton from infomercials. Why? Because as cheesy as some of these infomercials can be, they are highly effective at what they are created to do – sell. Marketing experts are paid millions of dollars a year to research and test marketing strategies that improve product sales. The [...]

Laser Focused Preaching

By | November 28th, 2012|

Most preachers preach like a light bulb. They shine their ideas every which way and illuminate as much as possible. But the best preachers preach like a laser. They are so intensely focused on one idea that it pierces the heart. The light bulb approach to preaching leaves the audience confused. They may walk away [...]